A Day in the Life of Your Content: What AI Agents See Before You Do

See the exact infrastructure moment that decides what AI agents cite from your site, and how to control it
Tuesday, October 13 @ 9AM PT / 12PM ET
Speakers
Jill Roberson,

VP, Global Marketing

Dataweavers
Chris Andrew,

CEO/Co-Founder

Scrunch
Jacqueline Baxter,

Director, Digital Strategy

Sitecore
On the Agenda

AI agents are already visiting your website, deciding in milliseconds whether your content is worth citing and most teams have never had to think about the machinery behind that decision.

This session follows a single piece of content through its first day alive: authored and structured, published, then handed to the AI agents deciding what happens to it next. Part of that journey is easy to watch how ChatGPT, Gemini and Perplexity describe your brand is visible the moment you start monitoring it, no infrastructure required. But part of it happens somewhere most teams have never had a reason to look: the moments just before your content reaches the agent reading it.

Join Sitecore and Dataweavers for a mechanics-first look at AEO and the infrastructure most teams never think to check.

What You'll Learn:

  • How AI agents decide: what to cite from your site, and why it happens before you'd ever notice.
  • What's already visible: today, versus what's hidden in your content's delivery path.
  • The real starting point: a strong content foundation for AI visibility, not an afterthought.
  • A clear framework for AEO: content, monitoring and infrastructure working together.
  • What it takes: to make sure AI is citing the version of your content you actually trust.

Presented by

Dataweavers is a Microsoft-first, Azure-native platform company, purpose-built for Sitecore, including SitecoreAI and Scrunch, helping enterprise digital leaders run complex platforms at scale, without the operational drag that usually comes with it. Beyond front-end hosting, this spans Next.js application delivery, infrastructure, security, and DevOps: the platform operations your team shouldn't have to own, so developers spend time building experiences, not babysitting infrastructure. Learn more at dataweavers.com.

Sitecore is a global leader in AI-enabled digital experience software. Its next-generation platform, SitecoreAI, helps brands plan, create, personalize, and deliver content across every channel — websites, apps, social, and beyond. By unifying content management, customer data, and personalization into one intelligent system, it makes marketing faster, smarter, and more connected. At its core are agentic tools and studios that let marketers and developers collaborate with AI responsibly and effectively. Learn more at sitecore.com.