The New Conversion Funnel: Turning AI Discovery Into Onsite Action
Learn how digital leaders connect AI visibility with onsite discovery to keep high-intent visitors engaged and taking action.
AI is reshaping the conversion funnel, from how customers discover and evaluate brands to what they expect once they reach your website.
That creates two challenges for marketers: showing up in those answers and making the most of the visit when someone clicks through. Visitors arriving from LLM search may already have context, clearer questions and a better idea of what they're looking for. If your website makes them start their search all over again, you risk losing them.
On September 24, Sharon Goldstein, Strategic Advisor at SearchStax, and Christy Roach, CMO at AirOps, will look at how AI is changing customer acquisition, from getting cited to what happens after the click.
What you'll take away:
- How AI is reshaping the buyer journey: See where enterprise brands still have the greatest opportunity to influence it
- How to build brand visibility in AI search: Understand what drives citations, and how it differs from ranking in traditional search
- What site visitors expect after the click: Understand why traditional list-of-links search no longer work, and how conversational search keeps them engaged
- How onsite search insights can optimize the top of the funnel: How understanding site behavior can improve your AEO strategy
Getting found is only the beginning. The real opportunity is turning that visibility into a connected customer journey that keeps visitors engaged and moving toward action.
