Redefining Website ROI as AI Agents Reshape Your Traffic

A framework for proving your web marketing works, even when your audience isn’t all human.
Tuesday, September 22 @ 9AM PT / 12PM ET
Speakers
Jason Miller,

Associate Director Digital Marketing

York University
Josh Koenig,

Co-Founder & SVP of Marketing

Pantheon.io
On the Agenda

AI agents are already a real, growing share of the traffic hitting your website. Pageviews, sessions and engagement time no longer mean what they used for your budget case. This fireside chat with Pantheon’s Co-Founder and SVP of Marketing, Josh Koenig, breaks down what to measure instead and how to make the case for your web investment. 

What You'll Learn

  • Separate signal from noise: which metrics still reflect real buyer behavior as AI traffic grows.
  • Reframe your two audiences: how to report on human and AI-agent activity without conflating the two.
  • Build the case: how to justify continued web investment as traffic keeps evolving.
  • Connect content ops to ROI: where AI-assisted publishing ties to the value story leadership wants.

Come with the reporting question your team is currently facing. This session leaves room to work through it live. Reserve your seat now!

Presented by

Pantheon is the platform for websites that deliver extraordinary performance, running sites in the cloud for customers including Okta, Google, The Home Depot, Pernod Ricard and Doctors Without Borders. Modern organizations choose Pantheon to empower their digital teams to continuously optimize and innovate to deliver more engaging digital experiences. Using Pantheon’s WebOps platform, developers, marketers and IT are empowered to work together to develop, test, and release website changes quickly and reliably, knowing their sites will remain stable and secure – even during the biggest traffic spikes.

Discover more at www.pantheon.io.