How to Build a Solid Knowledge Foundation for AI Success
AI’s dirty little secret? It doesn’t fix bad knowledge — it amplifies it. See how leading brands keep their AI honest, compliant and actually helpful.
VP MarketingProcedureflow
Sr. Event Operations ManagerCMSWire
AI is only as smart as the knowledge you feed it, and many organizations are feeding it junk. With 77% of corporate knowledge considered redundant, obsolete or trivial, it’s no surprise that 16% of CX leaders say AI has had no impact on their bottom line.
This session cuts through the AI hype to tackle the real reason AI falls short: poor knowledge governance. You’ll learn how to build a foundation that keeps your AI (and your people) aligned, accurate and customer-ready.
We’ll cover:
- Why AI fails without governed knowledge—and how to stop amplifying errors at scale.
- What strong knowledge governance looks like—ownership, review models and practices that actually stick.
- How to make AI your CX co-pilot—aligning people, process and tech to drive consistency and trust.
- How to future-proof your organization—before 61 million retiring baby boomers take critical expertise with them.
AI can’t fix bad knowledge—it amplifies it. Let’s make sure your AI amplifies accuracy instead.
