Making AI in Salesforce Actually Work

“AI in Salesforce” is everywhere right now, but figuring out what actually works can feel like rage-scrolling through a dashboard that needs its own user manual.

If you're leading CX or tech transformation, chances are you've been told AI agents will solve your support bottlenecks, personalize at scale and slash costs. What you haven’t been told is how to prep your data, configure it meaningfully or avoid a pilot that stalls out in proof-of-concept purgatory.

This webinar skips the buzzwords and gets real. Acxiom will break down how leading brands are using Agentforce right now, and what they did behind the scenes to get there. You’ll get practical frameworks, actual use cases and analyst-backed outcomes that prove the investment is worth it (when done right).

In this session, you’ll learn:

• What Agentforce is (and what it isn’t) - plus how top brands are using it to scale real CX improvements
• Why your current data setup might be the biggest blocker to AI success
• Practical lessons from real transformation journeys that demystify implementation
• Forrester’s insights into the measurable ROI of partnering with experienced Salesforce strategists

Don’t let confusion or messy data delay your next move. See what’s possible when the strategy, data, and tech all click into place.
Register now and walk away with a clearer, smarter path to AI in Salesforce.