Personalization at Scale: How Ecommerce Brands Actually Pull It Off

Let’s be honest - most “personalized” ecommerce experiences still feel as personal as a plain white tee. And yet, today’s consumers expect brands to know them better than their own group chat.

So how do you actually deliver content-led experiences that feel bespoke and drive conversions, all without duct-taping a dozen platforms together?

Join Contentful and CMSWire for a no-BS breakdown of retail personalization strategies that actually scale. From composable architecture and AI for content marketing to omnichannel tactics from brands like Ruggable and Kraft Heinz - we’re sharing what works (and what doesn’t).

(Spoiler: it’s not about adding “[First.Name]” to every email.)

Why You Shouldn’t Miss It:
🧩 Composable, not chaotic: How flexible architecture makes scaling easy
🛍️ Moments that matter: Nail personalization for events like Black Friday
🤖 AI in action: Speed up testing, tweaking and launching content
🎥 See it live: 10-minute demo of personalization done right

Don’t just talk about personalization. Make it personal.
Save your spot now - your future customers will thank you.