The Secrets to Transforming Your Website

Proven strategies to fast track your company toward an AI-ready martech stack.

WATCH ON-DEMAND
Speakers
Alison Sainsbury,

Senior Director, Digital Experience
Sitecore

Derek Hunziker,

Digital Technology Director
Sitecore

What You'll Learn

Marketers are under pressure to deliver dynamic, personalized digital experiences — but outdated systems slow them down. Content bottlenecks, clunky workflows, and rigid platforms make it harder to scale, innovate and integrate AI effectively.

Yet while 82% of marketers plan to use AI in their workflows, only 12% feel fully prepared to implement AI at scale and 76% feel overwhelmed by the sheer complexity of AI tools.

Sitecore faced these same challenges and took action. They modernized their entire digital experience delivery by migrating to a composable, cloud-native SaaS CMS and surrounding martech stack, empowering teams to:

  • Increase speed and agility across content, creative and development teams.
  • Unlock scalable AI-driven technologies for efficiency gains, optimization and content creation.
  • Improve site performance, engagement and lead generation.

You’ll learn how to:

  • Streamline Migration Strategies – How Sitecore quickly transitioned to a modern, cloud-native CMS, reducing downtime and maximizing efficiency
  • Enhance Performance & Scalability – Techniques to achieve a super-fast site, speed time to market, and deliver seamless experiences
  • Optimize Content Management with AI – Tools that simplify workflows and make multi-channel publishing effortless
  • Reduce Costs & Improve Efficiency – How automation and composable technology lower total cost of ownership and allow your team to move quickly to adopt new technologies

Sitecore didn’t just talk about digital transformation—they lived it. Their move to a modern, AI-ready CMS helped them scale content, speed up delivery and set the foundation for the next generation of digital experiences. Register today and learn how your team can do the same.